Hootsuite OwlyWriter AI: A Sharp Eye on Social Media Content

Hootsuite OwlyWriter AI: A New Player in Social Media Content

In the ever-evolving landscape of social media management, Hootsuite has introduced OwlyWriter AI, a tool designed to generate captions and content ideas. But how does it fare in the real world? Let's dive in.

What OwlyWriter AI Offers

• Caption Generation: OwlyWriter AI can generate captions for your social media posts based on the image and a few keywords you provide. (Source)
• Content Ideas: The tool also suggests content ideas based on trending topics and hashtags.
• Time Saving: Hootsuite claims that OwlyWriter AI can save users up to 10 hours per week in planning social posts. (Source)

Before You Procure: Two Scenarios

1. Small Marketing Team: If you're a small marketing team struggling to keep up with content creation, OwlyWriter AI's caption generation could be a lifesaver. However, verify that the generated captions align with your brand voice.
2. Agency with Multiple Clients: For agencies managing multiple clients, OwlyWriter AI's content ideas feature could provide a steady stream of relevant topics. But ensure it integrates well with your existing workflows.

After a Pilot: Lessons Learned

After a pilot, you might find that OwlyWriter AI works best as a starting point, providing inspiration rather than ready-to-post content. It's essential to review and edit the generated captions to maintain your brand's unique tone.

What to Verify Before Rollout

• Data Export: Ensure you can export your generated content ideas and captions for your records.
• Retention: Verify that OwlyWriter AI retains your brand's voice and style preferences over time.
• Admin Controls: Check if the tool offers admin controls to manage user access and permissions.
• Vendor Lock-in: Assess the ease of migrating your content ideas and captions to another tool if needed.
• Security Docs: Review Hootsuite's security documentation to understand how they protect your data.
• Support Path: Verify the availability and responsiveness of Hootsuite's support for OwlyWriter AI.
• Cancellation/Removal Path: Understand the process of canceling or removing OwlyWriter AI from your Hootsuite plan.

Pricing and Plans

OwlyWriter AI is included in Hootsuite's Advanced and Enterprise plans, which start at $149/user/month and $599/user/month, respectively. (Source)

FAQ

1. Does OwlyWriter AI support multiple languages? Hootsuite's help center states that the tool currently supports English only. (Source)
2. Can OwlyWriter AI generate content for all social media platforms? The tool supports Instagram, Facebook, Twitter, LinkedIn, and Pinterest. (Source)
3. Is there a free trial for OwlyWriter AI? OwlyWriter AI is included in Hootsuite's paid plans, which offer a 30-day free trial. (Source)

Sources

• OwlyWriter AI Social Media AI Writer & Content Ideas Tool
• Hootsuite Plans, Prices, and Features
• Hootsuite Help Center